Privacy Policy

Swimfish is a privacy conscious organization and is strongly committed to your right to privacy. This statement discloses the information practices for Swimfish Web sites, including what type of information is gathered and tracked, how the information is used, and with whom the information is shared.

Personal Information

In general, you can visit Swimfish on the Web without telling us who you are and without revealing any information about yourself. There are times, however, when we or our partners may need information from you.

You may choose to give us personal information, such as your name and address or e-mail id that may be needed, for example, to correspond with you, to process a service request or to provide you with a subscription. It is our intent to let you know how we will use such information before we collect it from you on the Internet. If you tell us that you do not want us to use this information as a basis for further contact with you, we will respect your wishes.

Information security and quality

We intend to protect the quality and integrity of your personally identifiable information. We have implemented appropriate technical and organizational measures, such as using encryption for transmission of credit card numbers, to help us keep your information secure, accurate, current, and complete.

We will make a sincere effort to respond in a timely manner to your requests to correct inaccuracies in your personal information. To correct inaccuracies in your personal information please return the message containing the inaccuracies to the sender with details of the correction requested.

Cookies, web beacons and other technologies

We sometimes collect anonymous information from visits to our sites to help us provide better customer service. For example, we keep track of the domains from which people visit and we also measure visitor activity on Swimfish web sites, but we do so in ways that keep the information anonymous. This anonymous information is sometimes known as clickstream data. Swimfish or its analytic vendors may use this data to analyze trends and statistics and to help us provide better customer service.

Also, when we collect personal data from you in connection with a transaction we may extract some information about that transaction in an anonymous format and combine it with other anonymous information such as clickstream data. This anonymous information is used and analyzed only at an aggregate level to help us understand trends and patterns. None of this information is reviewed at an individual level. If you do not want your transaction details used in this manner, you can either disable your cookies or opt-out at the order or request page.

We collect the anonymous information we mentioned in the previous paragraphs through the use of various technologies, including one called “cookies”. A cookie is an element of data that a Web site can send to your browser, which may then be stored on your system. Some Swimfish pages use cookies, sent by Swimfish or its third party vendors, or other technologies to better serve you when you return to the site. You can set your browser to notify you before you receive a cookie, giving you the chance to decide whether to accept it. You can also set your browser to turn off cookies. If you do so, however, some areas of some sites may not function properly.

Some Swimfish Web sites also use Web beacon technologies to better tailor those sites to provide better customer service. These Web beacons are placed on a number of pages across Swimfish’s Web sites. When a visitor accesses these pages, an anonymous notice of that visit is generated which may be processed by us or by our vendors. These Web beacons work in conjunction with cookies. If you don’t want to associate your anonymous cookie information with your visits to these pages, you can set your browser to turn off cookies.

If you turn off cookies, web beacon technologies will still detect anonymous visits to these pages, but the notices they generate cannot be associated with other anonymous cookie information and are disregarded.

Business relationships

The Swimfish sites contain links to other Web sites. Swimfish is not responsible for the privacy practices or the content of such Web sites.

Questions regarding this statement

Questions regarding this statement should be directed to info <at> swimfish.com with the subject line “privacy” for clarification or at

Information Privacy Practices
Swimfish, Inc.
ATTN: Legal
PO Box 55071
Mail Stop #84278
Boston, MA  02205-5071

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